How to Target Gen Z & What You Need to Know

Introduction

What first comes to your mind when you hear the term "Gen Z"? Most likely, it's a variant of the cliche of the "young person who invests too much time scrolling through their phone." Understanding what drives the Gen Z audience is the first step in developing a relationship with them. In this blog, we will cover:

• Who is Gen Z?

• Challenges of Gen Z Marketing

• Social Media Tips for Marketing to Gen Z

Who is Gen Z?

Gen Z, or Generation Z, was born roughly between the mid-1990s and the early 2010s. They came of age after the millennial generation and before Gen Alpha. Gen Z is the first batch of truly digital natives, making marketing to them very different and challenging. Their key characteristics include:

• They consider themselves "informed consumers" and conduct research before making purchases.

• They value corporate responsibility and brand values more than Millennials.

• They have less brand loyalty and prefer to compare prices and shop for the best deal.

• They are becoming more influential in terms of disposable income and purchasing capacity.

Challenges of Gen Z Marketing

Marketing to Gen Z requires breaking traditional molds. Here are a few challenges:

• They are constantly seeking new experiences.

• Traditional marketing strategies are losing effectiveness as Gen Z looks for the next big thing.

• Gen Z has greater control over the media they consume, choosing what to read, when, and on which platform.

• They have advanced filters, quickly sorting through information, leading to a short attention span.

4 Social Media Tips for Marketing to Gen Z

While there isn't a one-size-fits-all strategy for reaching Gen Z, these tips can help capture their attention:

• Focus on customized messaging & rewards: Gen Z values personalized marketing and responds well to exclusive deals linked to social media.

• Use time-sensitive posts to leverage FOMO: Capitalize on their fear of missing out to drive engagement.

• Use interactive content: Gen Z enjoys connecting with others, making interactive content a smart strategy.

• Refrain from promoting an impulse sale: Build credibility as an informative and engaging source before focusing on sales.

Conclusion

Although Gen Z can be difficult to win over, understanding their characteristics and preferences can help you create content that captivates them and builds lasting admiration. Keep these points in mind:

• Gen Z customers are knowledgeable and value deals and goods that benefit them.

• They have a strong sense of social responsibility, so consider how you can be more ethical.

Remember to check out Digital ROI for additional details on using promotions to sell your brand.